About Us

Our Story

Welcome to Online Mart — your destination for premium Persian handmade rugs and home decor. We are passionate about bringing the finest craftsmanship and timeless artistry from the heart of Persia to homes across Australia and beyond.

Who We Are

We are a family-inspired business dedicated to sourcing authentic, hand-knotted rugs of exceptional quality. Each piece in our collection tells a story — woven by skilled artisans using centuries-old techniques and the finest natural materials.

Ultimo Rugs is a family-owned business rooted in generations of Persian craftsmanship. Our story begins in Isfahan—one of the world’s most renowned centers for fine carpet weaving, celebrated for its intricate designs, exceptional materials, and artistic heritage.

As a third-generation family business, our origins trace back to Emadzadeh Carpet in Isfahan, where master artisans have been designing and producing handmade Persian rugs using traditional techniques passed down through generations. Isfahan rugs are globally admired for their precision, high knot density, and elegant floral patterns, often inspired by Persian architecture and gardens  .

At Ultimo Rugs, we continue this legacy—bringing authentic, handwoven Persian rugs from Iran to homes around the world. Each piece reflects not only craftsmanship, but history, culture, and the dedication of skilled weavers.

In 2008, our family expanded to Australia, launching Ultimo Rugs to share this heritage with a global audience. Today, we proudly combine tradition with modern living—offering timeless rugs that add warmth, elegance, and character to any space.

From our family to your home, every rug tells a story.

Our Promise

We believe every home deserves a touch of luxury. That's why we carefully curate our collection to offer rugs that are not only beautiful but built to last a lifetime. From classic Persian designs to contemporary styles, we have something for every taste and space.

Get in Touch

We'd love to hear from you. Whether you have a question about a rug, need styling advice, or want to learn more about our collection, our team is here to help.